Madrid, ES
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Bali, IND
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Yerra was born from the desire to recover the rituals, character and authenticity surrounding traditional meat culture and classic parrilla restaurants. Inspired by the heritage of livestock branding, horse culture and open-fire cooking, the identity blends rustic symbolism with a more refined and contemporary visual language.
Place: Madrid, Spain
Year: 2024
Building a contemporary identity
inspired by tradition.
The branding explored the visual universe surrounding livestock marks, ranch culture and traditional grill houses, translating those references into a more elevated hospitality experience.
Rather than relying on typical steakhouse aesthetics, the identity focused on subtle symbolism, tactile contrasts and quiet sophistication to create a brand that felt distinctive, grounded and culturally connected.
