Madrid, ES
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Bali, IND
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FiveFloors is a collection of boutique Brooklyn apartments designed to immerse guests in the rhythm, culture and character of New York living. Inspired by the architecture, streets and everyday rituals of the city, the brand identity was built to feel less like traditional hospitality and more like a contemporary extension of the neighborhood itself.
Place: Brooklyn, New York
Year: 2024
The identity draws from the visual language of Brooklyn streets, architecture and signage systems, creating a brand experience rooted in place and authenticity.
Where urban living meets boutique hospitality.
The contrast between structured typography and hand-drawn interventions helped create a brand that felt both designed and lived. A subtle reminder that New York is shaped as much by its people as by its skyline.
